Privacy Policy

1. Who We Are

Rightful Money Limited ("Rightful Money", "we", "us", "our") is an administrative introduction service registered in England and Wales (Company No: 17243716). We operate the website at www.rightfulmoney.co.uk.

We are registered with the Information Commissioner's Office (ICO) under Registration Number: CSN9458918.

For all data protection queries contact us at: support@rightfulmoney.co.uk

2. What Data We Collect

When you use our website, complete our free assessment, or submit an enquiry through our website or through third-party advertising platforms (including Google Ads lead forms), we may collect:

• Identity data — first name, last name, full name
• Contact data — email address, telephone number, postcode
• Assessment data — answers to our eligibility questions
• Financial data — estimated income bands, property ownership status, finance product history (not bank details or account numbers)
• Document data — bills or statements you choose to upload
• Technical data — IP address, browser type, device type, pages visited
• Usage data — how you interact with our website and advertisements
• Advertising data — information submitted via Google Ads lead forms or other advertising platforms

We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data or criminal records unless you specifically provide this in a message to us.

3. How We Collect Your Data

Directly from you

When you complete our free online assessment at rightfulmoney.co.uk, contact us via our contact form, or upload documents through our secure upload portal.

Through advertising platforms

When you submit your details via a lead form served through Google Ads or other digital advertising platforms. By submitting a lead form through any advertising platform, you consent to Rightful Money receiving and processing the information you provide in accordance with this Privacy Policy. The data collected through advertising lead forms (typically name, email address, and postcode) will be used to contact you about the specific money recovery service you expressed interest in and to conduct our free eligibility assessment.

Automatically

When you visit our website we automatically collect technical and usage data through cookies and similar technologies. See Section 6 for details.

4. How We Use Your Data

We use your personal data for the following purposes:

Assessment and Identification

To analyse your answers and identify which money recovery categories you may be eligible for. Legal basis: Legitimate interests and performance of a contract.

Following Up on Advertising Enquiries

When you submit your details through a Google Ads lead form or other advertising enquiry, we will contact you by email or telephone to conduct your free eligibility assessment and discuss your potential recovery opportunities. Legal basis: Consent (given at point of form submission).

Specialist Introduction

To introduce you to vetted specialist partners who can recover money on your behalf — but only with your explicit consent given during the assessment process. Legal basis: Consent.

Communications

To send you your assessment results, follow-up information and updates relevant to your enquiry. Legal basis: Legitimate interests and consent.

Service Improvement

To improve our platform, scoring engine and user experience using anonymised and aggregated data. Legal basis: Legitimate interests.

Legal Compliance

To comply with legal obligations including GDPR, ICO requirements and applicable UK law. Legal basis: Legal obligation.

5. Who We Share Your Data With

We share your personal data only in the following circumstances:

• Specialist partners — only for categories where you have given explicit consent during the assessment
• IT service providers — hosting and email providers who process data on our behalf under data processing agreements
• Advertising platforms — we use Google Ads to serve advertisements. Google may receive confirmation that a lead form was submitted for conversion measurement purposes. We do not share your personal details with Google beyond what is required for advertising measurement. For more information see Google's Privacy Policy.
• Legal authorities — where required by law or court order

We never sell your personal data to third parties. We never share your data with marketing companies or data brokers.

6. Cookies and Advertising Technologies

Our website uses the following types of cookies and tracking technologies:

Essential cookies

Required to maintain your session and remember your progress through the assessment. These cannot be disabled.

Advertising and measurement cookies

We use Google Ads conversion tracking (Google tag ID: AW-18194372968) to measure when someone submits our assessment form after clicking one of our advertisements. This helps us understand which ads are effective. Google may set cookies for this purpose. No personally identifiable information is shared with Google as part of conversion tracking.

For full details see our Cookie Policy.

7. Data Retention

We retain your personal data for the following periods:

• Assessment and lead form data — 3 years from the date of submission
• Contact enquiries — 2 years from the date of enquiry
• Converted client data — 7 years for accounting and legal compliance
• Technical logs — 90 days

You may request deletion of your data at any time — see Section 8 for your rights.

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of access — you can request a copy of all data we hold about you
• Right to rectification — you can ask us to correct inaccurate data
• Right to erasure — you can ask us to delete your data (subject to legal obligations)
• Right to restrict processing — you can ask us to limit how we use your data
• Right to data portability — you can request your data in a machine-readable format
• Right to object — you can object to processing based on legitimate interests
• Right to withdraw consent — you can withdraw consent at any time without affecting prior processing

To exercise any of these rights please email: support@rightfulmoney.co.uk

We will respond within 30 days. If you are unhappy with our response you have the right to complain to the ICO at ico.org.uk.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data including:

• SSL/TLS encryption on all data transmission
• Encrypted storage on UK-based servers
• Password-protected access to our systems
• Restricted access to personal data on a need-to-know basis
• Regular security reviews of our hosting environment

10. International Transfers

Your data is stored on servers located in the United Kingdom only. We do not transfer personal data outside the UK or EEA.

11. Changes To This Policy

We may update this Privacy Policy from time to time. When we do we will update the "last updated" date at the top of this page. We will notify you of significant changes by email where we hold your contact details.

12. Contact Us

For any questions about this Privacy Policy or how we handle your data please contact us at:

Email: support@rightfulmoney.co.uk
Website: www.rightfulmoney.co.uk/contact.html
Rightful Money Limited — Registered in England and Wales — Company No: 17243716